Skip to main contentHere are a selection of best practices you can follow to optimize conversion on your checkout flow.
1. Ensure your checkout has the right locale
Improper locales can significantly reduce conversion. Double check that your checkout is configured to work in the locales you have customers.
You can manage the locale in your integrated checkout components, or your payment order objects.
2. Choose the best payment methods
You may have data that shows your customers convert better with one payment method over another one. Customizing your checkout to feature these preferred payment methods by default is a good way to improve your conversion.
Embedded Checkout - Set the default payment method as your customers most preferred one (i.e. Apple Pay, Sol, etc.)
Headless Checkout - you have full control over your UI. Put the payment method your customers prefer as default option, and pre-fill as much information as you can.
3. Further customize your checkout flow
You may know your customer very well, and what exactly increases conversion for them: large images, progress bars, loyalty point reward offers.
Building these bespoke checkout experiences can increase your conversion. Embedded or headless checkout are more customizable checkout tools. 
